greenwashing

Oil & Gas Transition

Shell’s Carbon Credit Controversy: Leading the Market Amid Integrity Concerns

Shell’s carbon credit empire is built on questionable eco-friendly band-aids. Are these nature-based offsets saving the planet or just their reputation? Big Oil’s green promises might be empty.

The GreenBlueprint Team
May 4, 2025

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Green Business

Apple Faces Legal Scrutiny Over ‘Carbon Neutral’ Watch Claims

Is Apple’s “carbon neutral” watch just greenwashing in disguise? A class-action lawsuit challenges the tech giant’s environmental claims. This case could redefine what “going green” truly means.

The GreenBlueprint Team
May 3, 2025

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Sustainability News

ESMA Highlights Critical Flaws in ESG Benchmarks—Is Greenwashing Rampant?

ESMA exposes shocking ESG benchmark failures as investors sound the greenwashing alarm. Are companies serving eco-promises with a side of deception? The truth awaits.

The GreenBlueprint Team
April 11, 2025

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Sustainability News

Why Are Governments Cracking Down on Greenwashing? Learn About New Regulations Reshaping Corporate Accountability

corporate accountability regulations tightening

Greenwashing crackdowns force corporations to prove eco-claims with science, not marketing spin. Your favorite “sustainable” brands might not survive these game-changing regulations.

The GreenBlueprint Team
April 7, 2025

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Sustainability News

Why Most Brits Are Stumped by Eco Jargon—And How It Hurts Brands

Eco jargon leaves Brits drowning in confusion, eroding brand trust when companies use terms like “biodegradable” without clarity. Greenwashing only makes it worse. Clear communication builds credibility.

The GreenBlueprint Team
April 5, 2025

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Green Business

Why Consumer Trust in ‘Eco’ Claims Is Fading Fast—And How to Earn It Back

53% of green claims mislead shoppers, turning eco-conscious consumers into skeptics. Learn how authentic transparency can restore trust in sustainability promises. Greenwashing’s days are numbered.

The GreenBlueprint Team
April 5, 2025

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Green Business

Why Green Labels No Longer Work—And How PR Teams Are Making It Worse

Greenwashing has turned eco-friendly shopping into a minefield of deception. PR teams are amplifying the problem while consumers grow increasingly fed up. True transparency might be the only solution.

The GreenBlueprint Team
April 5, 2025

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Sustainability Basics

Greenwashing Regulations Explained: Compliance With New Standards

Regulators are crushing deceptive “eco-friendly” claims while companies scramble to comply. New greenwashing laws demand real evidence—not empty promises. Your business might be at risk. These standards will transform how we market sustainability.

The GreenBlueprint Team
January 21, 2025

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Sustainability Basics

Greenwashing Prevention: Authentic Sustainability Communication

Greenwashing isn’t just PR embarrassment anymore—it’s becoming illegal. Learn how science-based targets and radical transparency transform hollow eco-claims into authentic sustainability communication. Your customers can smell the difference.

The GreenBlueprint Team
November 3, 2024

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Sustainability Basics

Greenwashing Explained: How to Identify False Environmental Claims

Look green or be green? Companies parade eco-claims while secretly harming our planet. Learn to spot the environmental lies hiding behind pretty nature images. The truth will infuriate you.