EU sustainability laws are radically reshaping global business—while laggards fall dangerously behind. Who’s winning in this high-stakes terrain where transparency determines survival? The market is brutally sorting winners from losers.
Browsing Tag
Transparency
3 posts
Why Green Labels No Longer Work—And How PR Teams Are Making It Worse
Greenwashing has turned eco-friendly shopping into a minefield of deception. PR teams are amplifying the problem while consumers grow increasingly fed up. True transparency might be the only solution.
Greenwashing Prevention: Authentic Sustainability Communication
Greenwashing isn’t just PR embarrassment anymore—it’s becoming illegal. Learn how science-based targets and radical transparency transform hollow eco-claims into authentic sustainability communication. Your customers can smell the difference.